Champlain Farms

During NACS 2021, we met Dave and his family. They were eager to have fantastic content and animations for products, truly new and creative things. With a store we created, we realized that we could help them create content not only for their promotions but also for new products.

Champlain Farms Digital Signage Solutions

Initial Situation

When EyeCatch Networks first connected with Champlain Farms at NACS 2021, their in-store digital signage was underutilized. Screens installed above refrigerators displayed only internal content, while the store was paying $175 per month per screen without any measurable return.

The team recognized an untapped opportunity: these screens could become dynamic communication tools that not only promoted products but also generated revenue. Champlain Farms wanted fresh, creative content to engage customers and highlight new products — something truly innovative in the retail space.

Service Provided

EyeCatch Networks implemented a digital signage and monetization strategy tailored for Champlain Farms. Key elements included:

  • Installation of horizontal screens above refrigerators.
  • Integration of short promotional clips highlighting store products and local partnerships.
  • Creation of a monetized advertising model, allowing local breweries and other vendors to display their ads for $100 per month per advertiser.
  • Design of content that promoted new product launches and enhanced the overall shopping experience.

 

In just a few weeks, the screens evolved from static fixtures into engaging, revenue-generating media that benefited both the store and its local partners.

Creative Strategy

The creative approach focused on community engagement and product visibility:

  • Developed a network of community-focused ads, connecting local brands and products with shoppers.
  • Leveraged local context to attract advertisers and add relevance to promotions.
  • Highlighted new product launches, ensuring visibility directly above the refrigerators where customers could see them instantly.
  • Crafted visually appealing animated content that drew attention without overwhelming the shopper experience.
Content Creator Champlain Digital Display

Results