In September 2019, the restaurant located in New York contacted us to improve its external and internal communication channels.
Before partnering with EyeCatch Networks, Sophie’s Cuban Cuisine relied on static posters displayed in their storefront windows to promote daily specials and seasonal offers. While these signs carried the warmth of the brand, they lacked the agility to capture the fast-paced rhythm of New York City and the evolving tastes of its customers.
The team at Sophie’s wanted more than just visibility—they sought vibrancy. They envisioned a way to honor essential workers, keep promotions dynamic, and communicate their community-driven spirit in real time. The challenge was clear: transform their traditional in-store signage into a living, breathing experience that could connect with people on a deeper level.
EyeCatch Networks designed and executed a complete digital signage transformation across Sophie’s Cuban Cuisine locations. Within just one week, high-resolution vertical and horizontal screens were installed, bringing motion, color, and clarity to every message.
The new setup allowed Sophie’s to showcase real-time promotions, celebrate their essential workers, and display community messages that resonated with their New York audience. Alongside the installation, EyeCatch created animated digital menus featuring product imagery, pricing, and time-sensitive offers — turning each display into a visual storyteller for the brand.
Through seamless integration and fast implementation, what once were static posters evolved into dynamic experiences that invited customers to stop, watch, and crave.
The creative approach focused on transforming each screen into a moment of connection. EyeCatch developed a rotating content strategy that balanced limited-time promotions with messages celebrating the Sophie’s team and their community roots.
Every piece of content was designed to move — literally and emotionally. From animated menu boards highlighting signature dishes to short visual stories honoring essential workers, the visuals blended brand authenticity with motion-driven appeal.
This dynamic storytelling not only enhanced visibility but also gave Sophie’s Cuban Cuisine a fresh digital voice — one that spoke with warmth, rhythm, and flavor, just like the food they serve.
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