As we get used to the “new normal” such as social distancing, wearing masks, sanitizing your hands regularly..., and hospitals are fighting The COVID-19, digital signage has been employed to help facilitate, inform, and keep up to date when the world needs it most. Digital signage has proved itself to be indispensable during this pandemic.
For years, digital signage has been evolving itself and changing the customer experience, impacting marketing strategies like never before and helping boost sales and alter a company's revenue in the most creative and advanced ways. From high definition, vivid colored displays that quickly capture the attention and draw in customers more effectively than static boards to transforming long queues into a distractive setting that reduce perceived wait times, digital signage has provided businesses with to control and permit instantaneous updating of your promotion at a moment's notice. Digital menus and digital signage enable companies to evolve from a one-size-fits-all approach to communication that can be personalized to a target audience's needs and desires at just the right time.
Now, during the COVID-19 pandemic and as we collectively move toward a new normal, where several businesses were forced to shut down, grocery stores were compelled to implement social distancing requirements, and hospitals were overwhelmed by COVID-19 cases, digital signage has been employed to help facilitate and inform when the world needed it most.
Digital signage proves indispensable during pandemic
For businesses that remained open over the last two months, such as supermarkets, healthcare facilities, government offices, pharmacies and more, digital signage played a unique role in communicating security and prevention measures, constantly transmitting important health and safety content in real-time to help keep frontline employees and customers safe during the COVID-19 crisis. Interactive stations helped directing visitors, patients and families to their intended destinations through hospitals and government halls more rapidly, enhancing social distancing efforts and reducing time spent searching while eliminating the need for paper signage and human interaction.
Queue management tools allowed grocery stores and other businesses to optimize customer flows. Digital signage integrated with a store's POS also enabled these establishments to advertise the availability of and purchase limits on much-needed products helping to reduce both crowd influx and customer frustration. For retailers and other businesses that were required to close during the pandemic, digital communications provided a unique channel for these companies to stay in touch with their customers.
Digital signage's role in the new normal
As the world looks forward to a return to normalcy, it's anticipated that the function of digital signage will expand well beyond its pre-COVID-19 role.
Further, touchless kiosk displays will enable contactless check-ins at hospitals, ERs, clinician offices, restaurants, hotels and more. At a time when information is more vital than ever before, digital signage has been pivotal in broadcasting content that has helped keep healthcare providers, employees and consumers safe while providing an audiovisual medium that has helped closed businesses keep their customers both engaged and purchasing while they wait to reopen the front doors.
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