A complete digital upgrade featuring LED façades, menu boards, and in-store experiences.
Mach 1, a well-known convenience store brand, recently partnered with EyeCatch Networks to modernize its entire retail experience. This Mach 1 digital signage upgrade transformed their visibility, customer flow, and brand experience almost instantly.
The project started with a simple goal: to improve visibility and create a better customer experience. However, it quickly evolved into a full digital transformation that now includes an outdoor LED façade, a redesigned café with dynamic menu boards, and targeted promotional screens throughout the store.
And perhaps the most impactful proof of success came from the client himself:
“The LED screens on the front exceeded anything I could have possibly imagined. I think it is the greatest on-site marketing decision we have ever made.”
This case study breaks down the challenge, the solutions implemented, and the measurable impact that followed..
The Challenge
Before upgrading, Mach 1 needed a way to stand out in a competitive retail landscape. To address this, they turned to a full digital signage modernization.Visibility from the road was becoming increasingly important as traffic increased. Inside the store, static signage limited their ability to update promotions efficiently. They wanted a cohesive, modern brand environment that guided customers naturally from category to category.
Specifically, they needed to:
• Increase exterior visibility to attract more drivers
• Upgrade the Mach 1 Café with dynamic digital menu boards
• Modernize the interior with digital product promotions
• Create a unified and modern store identity
This digital signage case study demonstrates how EyeCatch Networks addressed each of these goals.
The Solution Overview
Exterior LED Wall – Creating Instant Storefront Impact
The exterior LED wall became the centerpiece of the transformation. EyeCatch installed a large-format, high-brightness commercial LED display designed to operate reliably in all weather conditions. With a 3.9 mm pixel pitch and 5,000+ nits of brightness, the screen delivers crystal-clear visuals both day and night, making the store visible from a long distance.
Through real-time content scheduling and remote updates, Mach 1 can now promote specials, brand messages, and seasonal offers without physical labor or delays. The installation immediately boosted visibility and became a powerful marketing asset.
As the owner said:
“The LED screens on the front exceeded anything I could have possibly imagined.”
Learn more about our LED solutions here: https://www.eyecatchled.com/
Mach 1 Café – A Fully Digital Menu Experience
Inside the Mach 1 Café, the traditional printed menus were replaced with a modern 3-screen digital menu system using commercial-grade 43” displays. Custom content was designed to highlight signature items, limited-time offers, and seasonal changes.
The digital menu boards give the café complete creative flexibility. Prices and items can be updated remotely within seconds, eliminating printing costs and ensuring accuracy. As a result, this upgrade not only enhances the aesthetic of the café but also improves upsell opportunities and customer decision-making.
BrewHouse Beverage Section – High-Impact Digital Promotions
To maximize revenue in high-margin categories, EyeCatch installed a digital display system in the BrewHouse beverage section. Positioned at eye level, the dual-screen setup displays rotating beverage promotions and seasonal products.
This improved shopper navigation, increased product visibility, and encouraged customers to explore more of the category, driving natural increases in sales volume.
Operational Impact
Since implementing EyeCatch’s digital signage system, Mach 1 has reported immediate improvements in store performance. For Example, promoted items move faster, customer engagement has increased, and the overall store atmosphere feels more modern and inviting.
All displays are commercial-grade, meaning zero downtime, an essential factor for retail environments. Remote content updates keep operations smooth and consistent across the store.
This Mach 1 digital signage case study highlights how proper hardware and strategy can elevate both customer satisfaction and operational efficiency.
For industry context, digital signage continues to be one of the most effective in-store communication tools, according to the National Association of Convenience Stores (NACS): https://www.convenience.org
Conclusion of the Mach 1 Digital Signage Upgrade
The Mach 1 transformation showcases what is possible when modern digital signage is implemented thoughtfully and strategically. From an eye-catching LED façade to dynamic café menus and promotional screens, every corner of the store now contributes to a cohesive customer experience.
EyeCatch Networks is proud to partner with Mach 1 on this journey. Ultimately, this digital signage case study demonstrates how powerful visual communication can be, not just as a technology upgrade, but as a true business growth engine.
