Digital Signage for Convenience Stores

Reduce Perceived Wait Times

If you asked your customers what their biggest pain point was, would wait time be up there? Convenience stores are often lean on staff which means that in peak periods, waiting can be an issue. According to studies, digital signage can cut perceived wait time by up to 35 percent.

Increase Sales of Specialty Products

When a customer of ours, Mitchell’s Deli, found their top smoked chicken just wasn’t selling, what did they do? They created a tantalizing video, put it up on a couple of screens, and sold out of smoked chickens the very next week.

This is not a coincidence. Digital screens are a powerful advertising medium that helps draw attention to specialty products that can otherwise be easily missed.

Make Real-Time Offers

As consumers, our digital worlds are full of personalized, real-time offers that increase our desire to buy. Just looked at a new wallet? It’s on Facebook a few minutes later. Have an upcoming event you might attend? It’s a banner ad on nearly every site you visit.

This creates time pressure; a principle that can easily be applied to your digital signage displays.

Upsell & Influence Where It Matters

Think of the customer experience like a journey and your digital screens as signposts along that journey. When customers enter your store, you may want to use digital screens to share information about the store’s different sections. This helps them to navigate where they need to be. As they browse, perhaps they need slides on your sell-by dates and today’s date. Then, as they get ready to pay, perhaps you have reminders of the items they might have forgotten. Or a special offer that’s just too tasty to resist, or notes on the additional services they could ask your cashier about.

When a customer of ours, Mitchell’s Deli, found their top smoked chicken just wasn’t selling, what did they do? They created a tantalizing video, put it up on a couple of screens, and sold out of smoked chickens the very next week.

This is not a coincidence. Digital screens are a powerful advertising medium that helps draw attention to specialty products that can otherwise be easily missed.

Make Profits Soar

So most of the points we’ve discussed are pretty customer-centric. They should be too - a huge part of providing great digital signage marketing is working out what information will be genuinely useful for your audience. But here’s one for you as an owner.